5. Competition Analysis
By conducting a thorough competition analysis both online and in-store, a fashion brand can gain valuable insights into their strengths and weaknesses relative to competitors, identify opportunities for improvement, and develop strategies to enhance their market position.
Online Presence Analysis
When analysing a fashion brand’s online presence, the focus is on evaluating the effectiveness and appeal of their digital footprint, including their website and social media platforms.
WEBSITE: User experience, design and aesthetics, content quality and e-commerce functionality.
SOCIAL MEDIA: Platform presence, content strategy, influencer collaborations and user generated content.
In-store Presence Analysis
Key focus points while evaluating the retail environment; product range, quality, and display, pricing, signage and information, customer experience and store ambience.
