1. FASHION STYLING
Professional styling to bring your vision to life. As a consultant, fashion styling involves understanding the client’s needs, and brand identity to curate outfits that enhance their image and meet specific objectives.
Always focusing on the accurate selection of accessories, footwear and hair and make-up that will coordinate and enhance the apparel collection. Great attention to detail to guarantee that the final looks match the overall aesthetic of the campaign.
Commercial Styling
Photoshoot and Campaigns: Working with fashion brands to style looks for marketing campaigns, advertisements, and lookbooks.
Digital Content Styling
Social Media: Styling outfits for social media content, including Instagram posts, TikTok videos, and any other social media channels. E-commerce: Coordinating clothing and accessories for online product listings, ensuring items are presented attractively to drive sales.
2. SOCIAL MEDIA CONTENT
High-quality images showcasing products, styled outfits, in-store product displays, lifestyle imagery, and editorial campaign images.
Engaging video content such as product launches, behind-the-scenes clips, reels, and stories with fashion tips and user-generated content.
Animated graphics, infographics, and illustrations to enhance posts and convey messages effectively.
Contests and challenges to generate UGC.
Feeds should be visual storytellers to resonate emotionally with consumers, creating a deeper connection and engagement with the brand. Consistent branding is key to creating a visually cohesive feed that tells a story.
3. Fashion Marketing Campaigns
Develop creative concepts for fashion campaigns. Establish the central theme or story of the campaign, and ensure it resonates with the target audience, always aligned with the brand’s identity. Define the overall visual style for the still images and the campaign video. Additionally, accurate attention to the styling, and model selection.
Visual Content
Drive the creative direction to generate high-quality images, videos, and graphics that align with the campaign theme.
Copywriting
Craft compelling headlines, taglines, and body text that convey the campaign message effectively.
Product Placement
Ensure the fashion items are prominently featured in the content.
4. KIDSWEAR FASHION DESIGN
Kidswear fashion design consulting involves providing expert guidance and creative solutions to brands, retailers, and manufacturers in the children’s apparel market. This service encompasses the design process, focusing on the concept development and ensuring that the designs are not only fashionable but also functional, safe, and suitable for children.
All starts with market research, trend analysis, and competitor’s evaluation. Understanding the needs, preferences, and buying behaviours of the target demographic (parents and children); identifying current and upcoming trends including colours, fabrics, and prints and graphics; and assessing competitors’ products and strategies to identify opportunities and gaps in the market will be key before moving into concept and design development.
Support the fabric and trimming selection, and the prototyping to test the design, fit, and functionality.
5. Competition Analysis
By conducting a thorough competition analysis both online and in-store, a fashion brand can gain valuable insights into their strengths and weaknesses relative to competitors, identify opportunities for improvement, and develop strategies to enhance their market position.
Online Presence Analysis
When analysing a fashion brand’s online presence, the focus is on evaluating the effectiveness and appeal of their digital footprint, including their website and social media platforms.
WEBSITE: User experience, design and aesthetics, content quality and e-commerce functionality.
SOCIAL MEDIA: Platform presence, content strategy, influencer collaborations and user generated content.
In-store Presence Analysis
Key focus points while evaluating the retail environment; product range, quality, and display, pricing, signage and information, customer experience and store ambience.
