Elena’s passion for fashion, creativity, retail, and communication is the driving force behind her 15 years of industry experience. Her expertise spans fashion design, product development, styling, and content creation. She has worked for international retailers, such as Mayoral (Spain) , Pepe Jeans London (UK), and Landmark Group (UAE).

Originally from Spain, Elena began her career in Italy, before making Dubai her home for the past decade. This international experience has enriched her understanding of diverse markets, particularly the Middle Eastern market, where she has gained deep insights into consumer behaviour and preferences.

In her professional journey, Elena has cultivated strong relationships with numerous industry stakeholders. Today, she leverages these connections to collaborate with top professionals, ensuring that her clients receive top-tier services across key areas of the fashion industry.